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With professionals based in Boston, New York and other large markets, we deliver senior-level intelligence and attention to a client base of emerging and midsized companies, divisions of large corporations as well as nonprofit organizations. Our size enables us to be hands-on and accountable to a degree not possible at large agencies, where account teams typically are comprised of junior staffers learning the ropes on your business. Yet our senior-level practitioners' hourly rates are competitive with junior-staffers at large agencies. The advantage for our clients: we take the time to listen to your business objectives/mission and short- and long-term communications goals, understand your business, develop the right strategy, and deliver results that achieve your objectives. At large agencies, senior executives are not able to dedicate significant amounts of time to clients. They're spread thin. We started Birnbach Communications to spend more time on clients, not in agency meetings. We develop the right strategy that quickly delivers results that achieve
your objectives, whether it is to launch a new product or service, enter
a new market, reach new customers or raise awareness of key issues –
while keeping to your budget. Given the speed of today's business, we
are flexible and responsive enough to make real-time strategic changes.
Experience We understand the challenges entrepreneurs face to establish their companies
as well as their relationships with their Venture Capital investors; the
pressures on VCs as they seek to maximize their investments across a portfolio
of start-ups; and the obstacles senior managers overcome to grow their
corporations, including after going public. We also understand the challenges
Executive Directors of nonprofit organizations as they seek to continue
the organization's mission as well as their relationships with their benefactors.
And we have extensive experience with CEOs, senior managers, and Executive
Directors, and understand how to work and communicate effectively with
them. Our experience allows us to provide high level communication strategy,
while our size enables us to execute the strategy – unlike large
agencies, where senior executives are tied up managing the agency's bottom-line.
How We Work We ask a lot of questions to gain a better understanding of your business dynamics, not just your business goals. This enables us to be sensitive to your corporate culture and make recommendations that will be effective. (Case in point: the CEO at one client would agree to interviews, but always cancelled at the last minute. Quickly understanding the corporate dynamics, we advised our day-to-day client to change the program's emphasis away from the CEO so we could be more effective and get the client coverage it wanted.) Our plans and recommendations are thoughtful, not cookie-cutter, off-the-shelf ideas we dusted off from some ancient client; but our work does not end with developing the strategy. We also execute those plans, which our senior counterparts at large agencies don't do. The reason: at large agencies, the higher up you go, the further removed you are from day-to-day clients and media relations. But we went into PR and left large agencies because we enjoy client interaction and are passionate about media relations. The advantage for our clients: because we are in daily contact with reporters, we have fresh insights, and are not reliant on second-hand information or on how the media formerly operated…before the Internet and email. Combining journalism, business and PR agency backgrounds, we develop compelling stories, target the right reporters, and deliver results tied to your goals. We work creatively with our clients to identify timely elements to offer the media when there might not be enough news to issue a press release. (Issuing a press release is not the only way – and is sometimes not the best way – to capture the media's attention.) We have strong relationships with key media and opinion leaders (i.e., industry analysts and pundits) that we successfully leverage on behalf of our clients. We stay on top of the news to advise our clients of fast-breaking changes that could affect them. We understand what clients want and how to shape that information into what reporters, editors and producers want. We can assist those organizations that have never worked with a PR agency, providing them with realistic expectations and training about what is and is not feasible. Some agencies don't like training their clients, because of fears that projects and budgets will be brought in-house. We feel that providing training, when appropriate, is part of the job of strategic partner. We develop and execute results-oriented programs. But we also recognize
that public relations is a business where the client-agency chemistry
can play a critical role in a program's success. We work hard to get results,
but we also take pride in working together in a positive, non-political
team-oriented atmosphere, where knowledge-sharing and having fun are essential.
We take our clients seriously, but not ourselves. Budgets But at the end of the day, it is your budget and your decision; and we
will engage in the project with our professional best. We also integrate
closely with a client's IR function, and can work on a project basis –
unlike large agencies whose business models require long-term retainers
and large fees. As entrepreneurs, we spend your money as if it were our
own. Cautiously. We may be small, but we think big – while keeping
within a realistic budget. Services
Mission Statement
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Copyright © 2002-2008 Birnbach Communications, Inc. |
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