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Getting Social Buffs a Spa's Image, Attracts New Customers

The Challenge

Every town has a number of stores that offer some type of spa services, including nail salons, beauty or relaxation services.

The challenge for one local full-service day spa has been how to grow its business when consumers may reluctant to spend money on what may seem like an indulgence.

Strategic Execution At Work

We started with an assessment of the spa's communications efforts. By analyzing the spa's customers, its location and competition, we recommended the essentials spa package: Facebook, Twitter, Foursquare and Craigslist.

We upgraded the spa's outreach strategy to include a new customer newsletter.

We refined the content to be posted on Facebook and Twitter.

We asked the spa's Facebook fans to post more reviews on its page and on the spa's website.

We developed a hashtag on Twitter that makes it easier for people to find the spa.

We are using Facebok, Twitter, Foursquare and Craigslist to offer customer specials, including Customer Appreciation Days.

The Results

Within the first 30 days, the program resulted in:

  • More followers on Twitter and the inclusion of the spa on more lists.
  • More fans on Facebook.
  • More reviews posted in Facebook and on its website.
  • More check-ins and tips on Foursquare.

Best of all, the spa's social media is paying off in terms of happier, more engaged customers and increasing revenues.








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