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Why Is This Site Different From All Other Sites? Serving Professional Service Firm: Bridgestar & the Nonprofit Sector |
The Challenge Fullcut Manufacturers, Inc., a New York City diamond importer, decided to celebrate its 50th anniversary. Though well known in its industry, the company had never before used PR, and had done only sporadic advertising. The goal was to celebrate its anniversary, announce a move to a new address, thank its customers and reassure business partners that it was poised for another 50 years. The goal was to generate publicity in trade publications. Strategic Execution At Work
The Results Generated coverage in four key publications that included:
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