Client Quotes

These represent quotes from current and past clients.

Security
"We conducted a thorough agency review, meeting with a dozen agencies from around the country, ranging from large agencies to midsize boutiques. We required an agency with the right mix of security industry expertise, a strong track record of media success, including product reviews, and good chemistry with our internal team. In our first weeks of working with Birnbach, we already see how they add significant value to our business and keep us focused on results."
Brett Schklar
Former Director of Marketing, Q1 Labs Inc.
Former Senior Director of Marketing And Product Management, Vericept Corp.

"We are still reaping the benefit of the relationship you kicked off with Network Computing, and I do appreciate that a lot."
Brendan Hannigan
Chief Operating Officer, Q1 Labs

"I must tell you that I am impressed with your success on the Logan project. I believe your team is responsible for getting the full breadth of coverage for a decent story. Logan has generated double the traffic to our website from the weeks prior. It has resulted in calls to our office seeking information and collateral and additional leads to our sales team."
David Gerluski
Former Vice President, Marketing, VistaScape Security Systems
Vice President, Marketing, SteelBox Networks

"Birnbach operates the way agencies should. Norman Birnbach was present from day one – unlike at other agencies, where senior people disappear after the pitch only to reappear before signing the next year's contract. He was deeply involved, always bringing a strong strategic perspective towards national media relations and executive visibility. Unlike other senior executives, his advice and counsel was designed with our best interests in mind, not just to sell us on additional services that would have benefited the agency's bottom-line. He's been a true partner."
Michele Norwood
Former Director, Corporate Communications, Internet Security Systems (ISS)
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Software
“It’s been an absolute pleasure working with Birnbach Communications; I’ve really enjoyed and learned much in the process. The Birnbach Communications team consistently demonstrated strong knowledge of the financial services sector, a clear vision of the company, solutions and business objectives, and a passion for delivering strategic public relations.”
Barry Vasudevan
Former Product Manager, Mantas & Reveleus

"We were impressed with Birnbach's product review expertise, and feel that it's critical to get reviewers' attention to validate what our existing customers already know: that Projected Financials is an easier, faster and more accurate tool than spreadsheets to develop financial models that can help management make the right decisions. We're already seeing positive results, including an eWeek article that said, 'If we were starting from scratch, with the pervasive connectivity of today, I suspect that we would build something that looks a lot more like the Projected Financials product from Whitebirch Software."
Michael Hoffmann
President, Whitebirch Software

"We're a new company, but our executive team has decades of management experience in information security, fraud examination, business intelligence and financial systems integration. Birnbach is helping us to increase executive visibility, showcase our expertise, and reach potential customers."
Patrick Taylor
Chief Executive Officer, Oversight Systems

"Birnbach is responsive, creative and strategic. They know the media, understood my business, and were able to generate strong results for us at a critical time at IBM Software. Birnbach's strong leadership, perceptive counsel and personal media relationships helped us reach beyond product announcements and drive significant feature stories in sought after publications."
Joe Eckert
Former, Manager, PR, IBM Software
Former Vice President, Corporate Communications, SuSE Linux

"Birnbach took Novell's technology, its business objectives and messages and translated them into compelling story angles that got the attention of the business media. By closely tracking the media, not just reporter moves but the trends they cover, Birnbach delivered strategic results that helped move the needle."
Darin Richins
Former Vice President of Corporate Marketing, Novell
Vice President, Worldwide Marketing Overland Storage, Inc.
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Consultants and Service Providers
"Birnbach Communications brings us the expertise we need to help achieve our goals of building on our success, making the rest of the world, especially the U.S., more aware of what we – and Russian outsourcing – can offer. They understand our issues and opportunities, have provided top-notch counsel and execution from day one, and have helped us move our story forward."
Lilia Tsalalikhin
Former Vice President and Chief Marketing Officer, Luxoft

"Birnbach Communications is an invaluable partner in providing first-hand knowledge of the U.S. market, helping Luxoft to achieve significant brand recognition within the shortest period. We value their high level of professionalism and responsiveness."
Julia Simonova
Global Communications Manager, Luxoft

"There are lots of big PR agencies out there, but you can get lost inside them. I like working with Birnbach because they pay attention and think and act like a trusted partner, giving us objective feedback we can trust, developing recommendations that are strategic and in our best interests, and always looking to provide additional value to our ideas."
Allan Schoenberg
Former Senior Manager, Public Relations, global consulting company
Associate Director, Technology Public Relations, Chicago Mercantile Exchange
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Investor Relations
"Birnbach understands the importance of coordinating Public Relations and Investor Relations for an effective communications program, especially for a public or soon-to-be public company. The professional staff at Birnbach is savvy about national media and knowledgeable about business and finance. They know when to get IR involved and how to coordinate a message involving national and trade media, as well as the outlets that influence the investor audience."
S. Kelley MacDonald
Senior Vice President, Investor Relations, State Street Corp.
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Telecommunications
"Some PR shops are great at media relations but don't understand a client's business. I've managed public relations at two different companies in two different sectors, and Norman Birnbach and his team combine strong technology expertise with a deep understanding of my business. Their media recommendations are strategic, successful and sensitive to our corporate culture."
Daniel Collins
Division Vice President, Corning, Inc.
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Venture Capital
"Birnbach understands what is important to VC media, provided strategic counsel that paid off during interviews, and seamlessly coordinated efforts across the companies we invested in and their PR functions. Birnbach generated coverage that effectively communicated key messages for Novell Ventures, specifically our strategy to help accelerate the growth of the directory market by investing in early-round companies whose software products support or require Novell Directory Services and other components of Novell's overall technology portfolio."
Blake Modersitzki
Former Managing Director of Novell Ventures and Vice President Strategic Business Development, Novell
Partner, Utah Ventures
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Semiconductors
"We were impressed with Birnbach's great research. They were quick and perceptive in understanding the exact nature of our business. They provided excellent media training and service, and generated terrific results for us."
Jonathan Goldberg
Director of Product Marketing, Broadcom
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Consumer
"HomePortfolio provides the best and largest portfolio of home design choices available today, with information and images of more than 700,000 products from 1,700 manufacturers. Our business is complex because we target four different segments in the fragmented $500 billion U.S. home design industry: manufacturers, retailers, designers and consumers. Birnbach quickly learned our business, and helped us develop messages designed for the very diverse needs and interests of each of our four audiences. They think about the big picture and also quickly hit the phones to generate media coverage. In a short time, we’re already seeing results, including a terrific New York Times article."
Todd McDonagh
Vice President of Operations, HomePortfolio
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B2B
"When a CviaD client required brand positioning, we looked to our allies at Birnbach Communications for a fully integrated campaign. One such client was Universal Event Management (UEM), a premier event management company looking to advance to an international presence. Workng in tandem with Birnbach allowed CviaD to create and best leverage UEM's positioning. This generated a seamless synergy that added value, while preparing a strong foundation of messaging and design from which to build upon. Media planning and communications design continue to deliver the message throughout target venues and audiences. The result of this well-planned strategy and action plan is a strong and effective presence, delivered confidently and consistently."
Vicki Adjami
Principal, Communications via Design (CviaD)
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Nonprofit
"I'm very pleased with the work done by the Birnbach Team. As a result of their work, InterfaithFamily.com was mentioned in a story in the Washington Post, we've been interviewed by Time magazine for a story on grandparents with grandchildren being raised in a different religion, and Parent Guide, a 210,000 circulation paper in the New York metropolitan area, wants to do a story about tolerance in interfaith families for June. This is all priceless exposure. They also 'prodded' me to greatly expand the 'About InterfaithFamily.com' section of the website, which now lists most of our press mentions and advocacy writing and conveys a lot more about our work and message..And we received extensive press coverage in December 2005, including Newsweek and the Associated Press, thanks to them, and to the fact that Hanukkah started on Christmas Day for only the fourth time in 100 years – a fact that Birnbach first brought to our attention."
Edmund Case
Publisher, InterfaithFamily.com

"We just completed another successful lecture with over 100 people in attendance and its success is due in no small part to the both of you. Deborah and I are very grateful for all your input and hard work during this past year. It meant a lot to know that this very important part of our planning was in such creative and capable hands. The publicity on (the) Felder (event) has been great and we hope that it bears much fruit as we come to the finish line. Thank you so very much!"
Claire Sandler
Jubilee Co-Chair, Temple Sinai
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Health Care
"Birnbach's contacts at The Wall Street Journal were invaluable in getting us that crucial first meeting. What a difference it's made to our presence in the Journal since then, and our ability to get our message to more of the diabetes community."
Rachel J. Whitehouse
Vice President of Communications, Joslin Diabetes Center
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