![]() |
![]() |
![]() ![]() |
![]() ![]() |
|
![]() |
|
![]() |
![]() |
|||||
![]() |
![]() |
![]() |
![]() |
![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() |
||
![]() ![]() ![]() |
Why Is This Site Different From All Other Sites? Serving Professional Service Firm: Bridgestar & the Nonprofit Sector |
The Challenge Founded in 1999, Bradford Networks, a provider of comprehensive network access control (NAC) solutions, is dedicated to solving the security challenges facing enterprise establishments, educational institutions, and government organizations by developing innovative network access control solutions for wired, wireless and VPN networks that deliver automated security services leveraging existing network infrastructures and investments. Bradford's Campus Manager has been very successful, delivering comprehensive NAC to more than 250 educational institutions, actively monitoring and protecting campus networks. For the fall 2006 semester, Campus Manager secured move-in for more than half-a-million students, faculty, and staff at hundreds of educational institutions worldwide. Without Campus Manager, the IT departments would have spent days identifying and remediating problems with noncompliant computers which would have left either students unable to use their computers on the network or expose the schools to significant risk. In Jan. 2007, Bradford decided to expand its customer base beyond the education market into the very crowded enterprise market. The reason: As traditional enterprises become increasingly open and more difficult to manage, NAC becomes more important as a key component to a company’s security infrastructure. Decentralizing organization models, remote offices and workers, VPNs, exploding use of wireless access, the complexities of guest and contractor access, and governmental regulation have created environments that require a single solution to manage, administer, and deploy network access control. The challenge: while Campus Manager delivered on its promise to colleges and universities whose networks can be more difficult to control than corporate networks because most college students use their own devices, not school-issued PCs, to log onto college networks, making it harder to enforce uniform security policies. Unfortunately, the enterprise market and the media covering that space are not interested in case studies or testamonials from the academic world. The Activity
The Results Bolstered by positive comments from the analysts, Bradford validated its product positioning, refined its messages, and landed key support. At the time of the product launch, Bradford sent prospects and press to Gartner, Forrester, IDC, and Enterprise Strategy Group. Media result: We secured very positive coverage for NAC Director, with coverage that carried our key messages in our top targets. Key messages included:
Coverage included:
|
|
|||
Copyright © 2001-2022 Birnbach Communications, Inc.
|