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Consultants and other business services pose an interesting PR challenge because instead of a specific product or technology, they offer a methodology. Additionally, typically their clients are reluctant to serve as case studies because they rarely like to go on record, considering their work with our clients as proprietary because it gives them a competitive advantage.

We understand the consultant and the service-provider mindset, and have helped clients position themselves as leaders. We have helped clients communicate key messages across an array of sectors: pricing; transportation, including aviation and freight and logistics; consumer; real estate, and conferences.

We've written bylined articles on a range of topics for a global consultant’s transportation division, and for PromptWorks, a developer consultancy; and provided counsel on bylined articles to support the launch of another global services firm's' e-sourcing initiatives.

For three years, we helped Russian-based IT outsourcer Luxoft win industry awards, secure placements in key national, trade and regional media, and speak at industry conferences.

We helped Luxoft get ranked as a Rising Star in the International Association of Outsourcing Professional's Global Outsourcing 100, Luxoft in 2006 & 2007. We also helped the company qualify for the Global Services Magazine’s Global Services 100 in 2006. And Luxoft was named as the world’s #1 IT Outsourcing Product Engineering vendor by the Black Book of Outsourcing.

In terms of media coverage, we generated a 45% increase in 2006 over the previous year in publications such as CIO, Rocky Mountain News, Vancouver Sun, ComputerWorld, Line 56, Global Services, IT Business Edge, including cover stories in Business Week and eWeek. Just as important, message pick-up in those articles were clear, consistent and positive.

For a pricing consultant, our experience includes having supported the latest edition of a book written by its chairman and president, securing interviews with key media, including The New York Times, and introducing the firm to the business media.

Our experience includes positioning a national commercial real estate agency as experts in commercial reality by supporting its market research, including its quarterly national surveys on commercial occupancy rates and by launching a new multimedia initiative to sell, rent, and lease space.

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