Consumer Services
We understand how to appeal to consumers. Our broad consumer experience includes:

• Launching new products, services and social networks
• Kicking off national TV ad campaigns
• Securing coverage for Couplets.com on "The Today Show" and on the McClatchy-Tribune News Service
• Securing coverage for the TracVisionA5, an ultra-low profile antenna that brings satellite TV programming to in-vehicle video screens, in national publications including TV Guide and New York Times
• Introducing countless new products, ranging from new hardware (including PCs and wireless PDAs), new versions of software (including operating systems)
• Establishing new product categories
• Conducting numerous consumer media tours
• Producing multiple satellite media tours and VNRs to provide consumer tips that got nationwide pickup
• Developed numerous consumer surveys that secured mentions in national newspapers, including USA Today
• Communicating information about new scientific studies supporting a different clients
• Coordinating buzz marketing events to generate lunch-time sampling in multiple markets
• Hosting lunches for food editors to sample new recipes that extend the use of clients' products
• Securing on-air spots for an online travel directions site to provide Thanksgiving travel advice
• Working with travel guru Arthur Frommer on behalf of a major car rental client
• Staffing consumer book tours for "The California Nutrition Book" by Paul Saltman, Ph.D., University of California, San Diego
• Raising awareness for health-related issues, such as diabetes, asthma and Radon gas.

For more details on our experience by sector, please click on the following links:

Consumer Services/Personal Tech