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Education
The Birnbach Communications' team has extensive education PR experience, including working with the Reading (MA) Public School District; STEM for All; FIRST Robotics Competition; MyJewishLearning.com (an initiative developed in part by Hebrew College); M.I.T.-Jerome Lemelson Prize for Innovation; Mind Extension University (now Jones International University) and projects with the University of Colorado at Boulder, the Library of Congress, the Vatican Library, and Technion Israel Institute of Technology.

Additionally, we have worked with EdTEch companies like Link-Systems International, Software Secure, Bradford Networks, Vericept, and Q1 Labs, whose customer base includes academic customers.

For the Reading School Districts, we've researched and written articles for the district's newsletter to parents and developed posts for its social media platforms to showcase the district's MTSS (Multi-Tiered System of Support) initiative. Based on a Massachusetts blueprint, MTSS is an integraated system of supports designed to be responsive to the academic and nonacademic needs of all students. MTSS is also responsible for establishing the culture within and the core values for each school, and that helps students with non-cognitive skills that are especially important as students get older and transition to new schools and upper grades. Sample articles:

According to our client, our content raised awareness of MTSS, which had been implemented five years earlier but was virtually unknown outside of teachers and faculty. Our artcles were also discussed by other school districts looking to emulate the success of the MTSS communications program we designed and implemented.

For Link-Systems International (LSI), we helped with key milestones for NetTutor, its online tutoring software platform. We have also developed case studies and written and placed bylined articles in key trade publications including EdTechTimes and Community College Week. We also helped LSI with its social media initiatives, including developing a social media kit that partner institutions use to announce the availablity of NetTutor to students.

For STEM for All Video Showcase, we announced the showcase and helped broaden media pickup of this now-annual online event that brings together more than 170 presentations offering a look into STEM projects being tested around the U.S. We secured blog coverage that helped drive traffic to the site: 2017 NSF STEM for All Video Showcase.

On behalf of Bradford Networks, which provides Network Access Control to more than 250 schools and universities, we've generated news and coverage in the academic technology media. After Bradford's Campus Manager secured move-in for more than half a million students, faculty, and staff at hundreds of educational institutions worldwide in Sept. 2006, saving IT departments signficant stress and time, we secured a case study in Campus Technology's "101 Best Practices" and coverage in eWeek and CRN.

For Software Secure, which make educational testing software that offers proven, patented solutions for secondary and higher education and distance learning environments, we launched the Securexam Remote Proctor System in 2007. Remote Proctor lets students take tests remotely, without having to travel to a testing center or arrange for an in-person proctor. For the millions of distance learning students, this is a great benefit since they tend to be nontraditional students whose busy lives prevent them from taking on-campus classes. For schools, like Troy University, Remote Proctor assures a level playing field of no cheating, which enhances the school's perception among students and employers. Results from the launch included the Chronicle of Higher Education and an Associated Press article that got picked up more than 100 times worldwide (Australia, England) as well as in USA Today, Washington Post, Newsday, San Francisco Chronicle, Houston Chronicle, Forbes, CNN, Fox News, MSNBC and others.

Our experience on behalf of MyJewishLearning.com involved launching the nonprofit website designed to serve as the most comprehensive interactive resource available for exploring Jewish religion, history and culture. MyJewishLearning.com's goal is to promote understanding by enabling Jews and non-Jews to explore the broad spectrum of the Jewish experience. Results included: stories in USA Today, Washington Post, Christian Science Monitor; in The Forward, Jewish Week (New York), Philadelphia Jewish Exponent and a wire story by Jewish Telegraph Association (JTA), an international news service that reaches more than 100 Jewish community newspapers, magazines and Web sites.

We worked with Cohen Hillel Academy, a Jewish day school on Boston's North Shore, to celebrate its 50th anniversary in 2006, and generated media coverage to support its gala celebration featuring actor/singer Mandy Patinkin. We developed the first strategic PR plan in the school's history, and are providing counsel to upgrade the school's PR capabilities.

Our experts relaunched distance education pioneer Mind Extension University, and announced its first MBA graduate; the Video News Release (VNR) we produced of the student's first time on the University of Colorado, Boulder campus, which was to collect her diploma, appeared in media nationwide, including ABC "World News Tonight," and won the prestigious Silver Anvil from the Public Relations Society of America (PRSA). In addition to producing a 60-minute special public affairs cable program, "Campaign '92: The Candidates on Education," for Mind Extension University, our experience includes developing, supervising and implementing the PR plan to support the program and raise awareness of the network. We worked with the Library of Congress to announce the multimedia American Memory project; and with the Vatican Library to announce a similar electronic initiative.

Working with renowned economist and former Dean of M.I.T.'s Sloan School, Lester Thurow, we launched the $500,000 Lemelson-M.I.T. Prize for Innovation. Funded by the late independent inventor Jerome Lemelson, who held more than 500 U.S. patents (only a few inventors, notably Thomas Edison and Edward Land, held more), the Lemelson-M.I.T. Prize for Innovation was designed to inspire and reward individual inventors (as opposed to corporate R&D scientists). Resulting coverage of the prize and the reasons behind the award included: Business Week, The New York Times, The Wall Street Journal, USA Today, Boston Globe, and Los Angeles Times.

Norman Birnbach participated in several education panel discussions, including "How to Choose a PR Agency" and "How to Market to Non-Traditional Students" as part of the 2002 Annual Conference for Chief Public Relations Professionals in Cambridge, MA sponsored by the Council for the Advancement and Support of Education (CASE).

 
 
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