Food
We have worked on branded products from nationally distributed juices to well known condiments to snack foods to commodity organizations to vitamins. We have partnered with third-party experts and associations to deliver credible client messaging. Our programs have generated positive attention for our clients, helped change eating behaviors, and help sell products.

We continue to work to raise diabetes awareness on behalf of the Joslin Diabetes Center. We conducted its first-ever pro-active major media tour, and met with The Wall Street Journal, Business Week, Time Magazine, Newsweek and Parade. The results: several articles, including in Business Week ("Let Them Eat Cake – If They Want To The U.S. take on obesity: 'Personal responsibility,'" Feb. 23, 2004). We have also helped write and place articles about nutrition including The Boston Globe, "The Obesity and Diabetes Epidemic," Aug. 13, 2005.

Birnbach Communications' "foodies" (the culinary equivalent of "geeks") have experience:

• Launching new products
• Kicking off national TV ad campaigns
• Conducting numerous consumer media tours about nutrition, diabetes and other related topics;
• Producing satellite media tours to provide consumer tips
• Managing crises, including protests by the People for the Ethical Treatment of Animals (PETA)
• Communicating information about new scientific studies supporting a range of different clients
• Celebrating the hamburger's 100th anniversary with the world's largest hamburger in Seymour, WI, its birthplace
• Conducting charity summer barbecue contests designed to boost summer consumption
• Coordinating buzz marketing events to generate lunch-time sampling in multiple markets
• Hosting lunches for food editors to sample new recipes that extend the use of clients' products
• Advising clients on the PR impact of the FDA labeling laws