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Security and Compliance
Built up over the past decade, our team's security experience is extensive, covering a broad range of security technologies and issues, including Network Access Control (NAC), network security, network forensics, intrusion detection software (IDS), distributed denials of service (DDoS), worms and firewalls, biometrics, homeland security and regulatory compliance.

And we have a successful track record of working with national and trade media, product reviewers and industry analysts on behalf of clients like Mantas, Reveleus, Bradford Networks, ControlPath, Oversight Systems, Vericept Corp., Q1 Labs, VistaScape Security Systems, and Sandstorm Enterprises. Our team also has experience going back a decade, when we worked with Internet Security Systems (ISS).

We understand trends in the security sector, and use that to help our clients. Regulatory compliance and standards have become a significant security and risk management issue, and we are helping clients communicate important messages about Sarbanes-Oxley (SOX), Health Insurance Portability and Accountability Act (HIPPA), Gramm-Leach-Bliley (GLB), Markets in Financial Instruments Directive (MiFID) and other regulatory issues. Once seen as a tactical play, security is now moving up the corporate ranks, and is increasingly perceived to be part of risk management.

For Mantas, we're helping reposition the company beyond its award-winning anti money laundering (AML) and anti-Identity Theft solutions into new sectors and geographies. We've arranged interviews and coverage in key trade publications including BaselAlert, US Banker, International Banking Systms Journal, Banking Technology, OpRisk & Compliance, and others.

We're helping Reveleus, a global provider of analytical applications for the financial services industry covering risk management, customer insight, and enterprise financial performance, to address the latest risk management approach, Governance, Risk & Compliance (GRC), secuding coverage in STPzone, OpRisk & Compliance, Dark Reading, and others.

For ControlPath, we have launched the latest version of its flagship product, ControlPath Compliance Suite 3.0, handling communications as the company was spun out from its parent, Accuvant, an elite provider of information security and regulatory compliance solutions and services. ControlPath Compliance Suite 3.0 can save enterprises as much as 90 percent over the cost of manual compliance processes by automating the laborious tasks of complying with regulations such as the Sarbanes-Oxley Act (SOX), Gramm-Leach-Bliley Act (GLBA), Federal Information Systems Management Act (FISMA), and Health Insurance Portability and Accountability Act (HIPAA), and numerous standards. We've secured coverage in Network World, Financial Executive, SC Magazine, IT Audit, Rocky Mountain News, Denver Post, Denver Business Journal, BankInfoSecurity, Line 56, CSO, Dow Jones VentureWire, CIO India, International Banking Systems Journal, CRM Buyer, Banking Wire, Network Security, and others.

For Bradford Networks, a provider of comprehensive network access control (NAC) solutions, we're helping them expand beyond into new markets, with the launch of NAC Director, a mature solution designed for the corporate environment that is based on Bradford's Campus Manager, which has more than 250 customers, whose networks have more than 500,000 students.

Because enterprise security is a crowded field, an essential part of the NAC Director launch was creating significant industry analyst support. Targetting the top 10 security and general analyst firms, over three months Bradford briefed every one, including analysts from Gartner, Forrester, Security Incite, and Enterprise Strategy Group. Bolstered by positive comments from the analysts, Bradford validated its product positioning, refined its messages, and landed key support. At the time of the product launch, Bradford sent prospects and press to Gartner, Forrester, IDC, and Enterprise Strategy Group.

The result: We secured very positive coverage for NAC Director, launched in Jan. 2007, with coverage that includes CRN, Network World, eWeek, Campus Technology, Datamation and others.

We helped Vericept, the leading provider of Intelligent Compliance and Content Protection Solutions, prepare for a product launch, wrote and placed bylined articles, secured speaking opportunities and generated coverage.

We helped VistaScape successfully package a pilot program of the company's perimeter security technology at Boston's Logan Airport to the business and consumer media. Our efforts generated coverage in Business Week, Associated Press, UPI, Boston Globe, Boston Herald, CNN Headline News, all the local TV affiliates and many local papers.

For Q1 Labs, a developer of network security intelligence solutions, we helped launch the next version of its flagship QVISION 2.0. We generated trade news and product review coverage, scoring an Information Security "Hot Pick" for the product. We also supported Q1 Labs' announcement of its series B round. Our VC Announcement Scorecardô enabled us to quickly develop a strategic plan and timeline that maximized the impact of Q1's news, generating more than 30 articles in the Boston Globe, Wall Street Journal, New York Times' "Deal Book," Daily Deal, Venture Reporter, eWeek and others.

Working with Oversight Systems, a developer whose products offer real-time compliance monitoring, we developed messaging and positioning, and are providing ongoing strategic counsel. We are working to raise the company's visibility among key constituents. For example, we secured speaking opportunities for CEO Patrick Taylor at a number of industry conferences, including ACFE Fraud Conference & Exhibition, Institute of Internal Auditors: Emerging Trends & Leading Practices, and North America Fraud Conference. We have placed bylined articles about key issues in publications that include: Sarbanes-Oxley Compliance Journal, the Corporate Counselor and Internal Auditing Magazine. We have helped the company leverage two surveys it conducted into national coverage; in 2005, its survey regarding SOX Section 404 was quoted in Congress to show that a majority of financial executives actually support SOX.

For Sandstorm, we launched a new version of NetIntercept at RSA, an important trade show. We generated coverage with key trade publications, including Bank Security News, InformationWeek and Federal Computing Week.

And for ISS, now part of IBM after a $1.3 billion acquisition in 2006, our experience includes communications programs targeting business media, trade press and product reviewers; we supported new products; managed communications for acquisitions; responded to breaking news about worms and hackers; and enhanced the company's leadership position in a category crowded by much larger competitors. For ISS, we secured coverage in top-tier business publications, including The Wall Street Journal, The New York Times, Washington Post, USA Today, Business Week, Associated Press, Bloomberg, Dow Jones, and CNN Headline News.


 
 
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