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Telecommunications, Equipment Manufacturers, Service Providers, Cable Providers

The definition of telecommunications has evolved since the days of Ma Bell's rotary phones. It now includes voice, data, video and Internet that is transmitted via landlines, wireless, fiber optics, satellites, radio, TV and cable providers.

A key driver of the future of technology is mobile – your smartphone may be the most important device you own, and something you can’t afford not to have with you at all times. Your smartphone not only has more computing power than big mainframes had back in the 1970s; it has the power to kill off gadgets by incorporating their functionality.

We have extensive experience in mobile (including for app developers), wireless and bandwidth, having worked for wireless players; satellite antenna providers, home networking enablers; fiber optics giant Corning; and broadband semiconductor companies as well as VoIP companies such as Avistar. We also have worked for local service providers, cable operators and content providers like Jones Intercable (now Comcast) and its Mind Extension University (now Jones International University) subsidiary. We also have experience working on key telecommunication issues. Our work supporting the relaunch of Mind Extension University, an e-learning pioneer, was awarded the prestigious Silver Anvil from the Public Relations Society of America (PRSA).

For Avistar, a pioneer in the unified visual communications solutions, we support the company's global PR efforts, focusing on the US and UK to:

  • Conduct media and analyst relations tours that have enhanced Avistar's position within the industry while generating coverage in key trades and national media, including the New York Times.
  • Help the company win prestigious industry awards, including Best of Synergy Awards, Workforce Productivity Category, Avistar, Citrix Synergy 2010, the 15th annual IBM Lotus Awards: Best Unified Communications and Collaboration Solution (2009) and TMC's Internet Telephony Excellence Awards (2008).
  • Generate dozens of speaking opportunities at key shows.
  • Support the company at trade shows including NAB/TelepresenceWorld, InfoComm, ISE, Interop, Enterprise Connect and CeBIT.
  • Support Avistar's go-to-market strategy, announcing dozens of new partner alliances and customers.

Partly as a result of our work, CRN ranked Avistar ranked in its "2011 Need To Know: UC & VoIP Vendors" (Feb. 21, 2011)

We worked with eWeek to make sure they understood the value of the Avistar C3 Business Pro Edition: "Avistar provides a high-definition video conferencing solution to businesses looking to maximize their video conferencing abilities. Businesses have been promised affordable, reliable and easy-to-use video conferencing for years. Most solutions on the market, however, turn out to be more hassle than they are worth. Avistar has been able to deliver where others have not with Avistar C3, a family of products that brings high-definition, multiparty video conferencing to most any business desktop." (Nov. 22, 2010)

As an example of the media coverage we generated for Avistar, check out this positive quote TMCNet: "Avistar delivers a cost-effective, high-quality, single-click desktop videoconferencing and collaboration experience that make it easy for users to communicate with people in other offices, from the road or from home. Avistar C3 allows customers to take full advantage of videoconferencing without experiencing degradation of service. The solution’s dynamic bandwidth management enables thousands of users to access desktop videoconferencing, VoIP and streaming media." (Oct. 19, 2010)

We worked with KVH Industries to raise visibility for its TracVisionA5, an ultra-low profile antenna that brings satellite TV programming to in-vehicle video screens. In-car video systems are already popular accessories in minivans and SUVs, but satellite TV is a new option, available only from KVH and DirecTV. In its report, report, “Changing Lifestyles, Changing Cars,” Forrester calls in-car satellite a must-have. We have secured national coverage from The New York Times to Cnet to TV Guide to introduce the TracVision to potential customers.

For Corning, our team's experience includes developing the strategy and executing the program that positioned the company (best known for the consumer products division it had sold five years earlier) as a turn-around case study. We changed the way Corning was classified, the reporters who covered it, and secured placements in Fortune, The Wall Street Journal, The New York Times and others – all key objectives for the company's CEO, and won a Bell Ringer Award from the Publicity Club of New England.

For a small wireless PDA company, we got the ball rolling by working closely with Business Week's Stephen Wildstrom, then one of the most influential consumer technology reviewers in the U.S., to generate a very positive review, entitled "Close to Perfect Pocket E-mail." And we have helped that client go head-to-head with the then industry leader Palm, securing positive mentions in articles surrounding the launch of its wireless PDA.

Our experience also includes social media training programs for a large telco, project work for Qwest (and its USWest predecessor), and BellSouth (now AT&T).


 
 
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