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Founded
2001 by Norman Birnbach, after more than 15 years at Brodeur Worldwide
and Ketchum Public Relations.
Mission
Provide big-agency experience with senior-level expertise and attention
to serve as a global strategic communications partner for our clients,
offering a hybrid approach that combines traditional PR with the latest
social media techniques. With Birnbach, you get pragmatic, passionate,
and performance-driven PR and social media.
Headquarters
20 Devereux Street, Suite 3A
Marblehead, Massachusetts 01945
1.781.639.6701 Fax: 1.781.639.6702
Email
info [at] birnbachcom.com
Website
www.birnbachcom.com
Blog
PRBackTalk
Twitter
BirnbachComm
NormanBirnbach
   
Practice Areas
- Technology
- Database and Storage
- Financial Software and Financial Services
- Security and Compliance
- Business-to-Business (B2B)
- Professional Services
- Nonprofit
- Health care, Life Sciences and Medical Devices
- Consumer Services, Personal Technology and Social Networking
- Telecommunications
- Education
- Semiconductors
- Venture Capital
- Travel/Transportation
Services
Corporate Communications
- National and Business Media
- Strategic Planning
- Executive Visibility
- Positioning, Branding and Strategic Messaging
- Social
Networking
- Competitive Assessment
- IPO Communications
- M&A Communications
- VC Communications
- Issues
Management
- Crisis Communications
Market Intelligence
Media Relations
- Regional Media Relations
- Industry or Vertical Media Relations
- Media Tours
- Blogging and Social Media Relations
- Executive Media Training
- Speakers Bureau
- Product
Launches, Product Positioning and Reviews
- Press Conferences and Webcasts
- Calendar Update
- Ongoing Media List Development
Content Development
- Press Releases, Media Kits Development and Assessment
- Web Site Content Development and Assessment
- Executive Speech Writing
- Bylined Articles
- Podcasts
- Video News Releases
Metrics and Research
- Monitoring, Assessing and Measuring Media
- Trend Analysis
Clients
We serve a client base of emerging and medium-sized companies,
divisions of large corporations, as well as publicly held companies. We
serve clients around the world: Boston, New York, Chicago, Washington, DC, Denver, Detroit, Atlanta,
United Kingdom, Canada, Sweden, Germany, France, Russia, India, Israel, and Vietnam.
Current and past clients include:
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Financial Software & Financial Services
-
UNIT4 Business Software, the North American subsidiary of UNIT4, a global cloud-focused business software and services company.
Mantas:
a leading global compliance and operational risk management
solutions firm
- Reveleus: a global provider
of analytical applications for the financial services industry
in the areas of risk management, customer insight, and enterprise
financial performance
-
ControlPath: a developer of automated compliance
management software whose products help organizations transform
their compliance programs across multiple regulations and standards
-
EnableUs: the global leader in software solutions
for commercial and asset finance companies
-
The Hanover Insurance Group: a leading super
regional property and casualty company
-
Oversight Systems: a leading provider of continuous
monitoring solutions
-
Whitebirch Software: a financial modeling and
scenario analysis software company
-
Longview Solutions: a financial software firm
for global companies
- Security
-
- Software Secure: creator
of Securexam® and Secureexam Remote Proctor, and a pioneer in educational
testing software development
- Vericept Corp.: a business that provides enterprise risk management
solutions for corporations, government agencies and educational institutions
to manage and reduce insider risk.
-
VistaScape Security Systems: a developer of perimeter
security solutions for government, military and civil aeronautics
-
Oversight Systems: internal compliance and audit
software
-
Q1 Labs: the developer of the QVISION, a view-based
network behavioral analysis solution
-
Sandstorm Enterprises: a business providing network
forenisics for government and financial institutions
- Telecommunications
- Avistar: a leader in unified
visual communications solutions providing proven business-class desktop
videoconferencing technology, supplying technology to companies such
as IBM, LifeSize, Logitech, Polycom and Sony
- Database and Storage
- Acronis: a global provider
of storage management software that enables corporations and individuals
to move, manage and maintain digital assets
-
- Business-to-Business
- Luxoft: Russia's leading provider
of end-to-end information technology services and solutions, with
customers including Deutsche Bank, IBM and Dell
- Color Kinetics: a leading
innovator of LED lighting systems and technologies
- Universal Event Management: a premier tradeshow and event management
company
- Health care
- Hebrew SeniorLife:
a Harvard-affiliated eight-site system of health care, housing, research
and teaching that serves thousands of seniors in the Greater Boston
area and beyond. From the Institute for Aging Research to innovative
housing options, each component of this system is designed to help
keep seniors independent in the community for as long as possible
and, when necessary, to provide the best quality long-term care
- Home
Instead Senior Care of Massachusetts: a network of 17 locally
owned offices dedicated to providing high quality, trusted home care
to help seniors remain in their homes as they grow older
- Joslin Diabetes Center: a global
leader in research and care of diabetes
- Vein & Aesthetic Center of Boston: leading medical practice
specializing in the evaluation and treatment of varicose and spider
veins
- Diomed, Inc.: laser medical device for varicose veins
- Social Networking
- ZANA Network: a online business
community connecting small and medium enterprises (SMEs) locally,
nationally and globally
- Couplets.com: an online social
network designed exclusively for couples that enables member couples
to easily identify and connect with other couples based on shared
interests
- Nonprofit
- InterfaithFamily.com:
an independent nonprofit publisher and advocacy organization that
works to encourage Jewish choices by interfaith families and increase
acceptance of interfaith families by the Jewish community
- Bridgestar: a nonprofit
organization that supports and strengthens nonprofit organizations
by enhancing the flow and effectiveness of passionate and highly-skilled
leaders into and within the nonprofit sector
- Semiconductors
- MEMSIC: a leading MEMS solution provider
- Sand Video: fabless chip developer for high definition video compression
- Start-ups
- Zebek: developer of a mobile
targeting platform that is transforming the way businesses personalize
content delivery, search results and recommendations
- New England Venture Network:
the largest network of young venture capital professionals on the
East Coast, NEVN is dedicated to cultivating sustained relationships
to share resources, source deals, and advance members' careers
- IdeaSphere: a virtual board of advisors for start-ups
Awards
Members of the Birnbach Communications team have won many awards over
the years, and we continue to help clients win awards, including:
- Gold SABRE (Superior Achievement in Branding and Reputation) Award
2002, Issues Management, ABIOMED: "The Patient Comes First: Managing
the Media During a Historic Clinical Trial"
- PR Week: Finalist 2002, ABIOMED: "The
Patient comes first: Managing the Media during a Historic Clinical Trial"
- Award Finalist/Gold SABRE Award: “Corporate Media Relations” Corning,
“Showcasing 150 years of Experience and Innovation”
- Bell Ringer (Publicity Club of New England) 2001: Corning, Inc. for
Organizational PR
- PR Week: Honorable Mention 2001, VNR of
the Year: 3M's Post-It Notes 20th anniversary
- Silver Anvil (Public Relations Society of America) 1993: Mind Extension
University: "Make All America a School"
- Big Apple (PRSA/NY) 1993: Mind Extension University: "Make All
America a School"
- Newsletter Publishers Association: Honorable Mention 1997, Instructional
Reporting: "Driving Safely When the Weather Outside is Frightful"
Team Members
Norman Birnbach
Margaret
Bonilla
Beth
Lutz
Jennifer
McNeil
Monica
Seidel
Jeanne Tee
Steven Webster
Lori Zetlin
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