Birnbach Communications | Strategic public relations, social media


	We help our clients by learning their business objec-				Fact Sheet Links PRBackTalk (blog)

	tives and developing strategic communication plans

	to achieve them, targeting earned media and social

	media by leveraging their thought leadership. We

	offer excellent service, experienced, senior-level

	attention combined with an understanding of the latest communication technologies and a results-driven culture.

For more than a dozen years, clients have been coming to us for a comprehensive range of public relations and social media services to help them raise awareness and generate leads, including:

Check out our client testimonials, our case studies and the Birnbach Communications Brochure.

With Birnbach, you get pragmatic, passionate, and performance-driven PR and social media.

Congratulations to Cloudistics, ranked No. 5 on CNBC's first-ever Upstart 25 of the most promising startups in 2017. It was also named “38 enterprise startups that will boom in 2017” by Business Insider (2016) and was included in CRN's "The top 10 storage stories of 2016."

Check out our predictions for 2017.

Congratulations to Digital Reasoning, listed by Fast Company as one of top 10 companies in Data Science (March 2016).

Washington Post recognized Edvisors in: "Grade Point: The go-to websites for the college search" (Dec. 2, 2015)

The New York Times reported that our article on behalf of Edvisors, "Help Is on the Way for Repaying Student Loans" (Aug. 14, 2014), was ranked one of the Top 20 Most Emailed NYT Articles of the day.

CIO Review named UNIT4 Business Software as one of its "20 Most Promising Government Technology Solution Providers of 2013" (Dec. 2013) along with a feature article: "UNIT4 Business Software: Business Software That Embraces Change."

Selected Media Coverage

CNBC: "CNBC Unveils First-Ever CNBC Upstart 25" (Feb. 28, 2017)
CNBC: "The inaugural CNBC Upstart 25: Promising young start-ups" (Feb. 28, 2017)
Fast Company: "The Class Of 2016 Is Both Practical And Idealistic About Their Job Prospects; Armed with diplomas and burdened with historic debt loads, recent college graduates are both optimistic and pragmatic" (May 12, 2016)
"The Today Show": "Money:College debt is causing students to push back retirement savings" (May 3, 2016)
U.S. News & World Report: "5 Best Ways to Pay Down Student Debt" (May 2, 2016)
Washington Post: "A tax return can go to so many good causes — but first you must file" (March 15, 2016)
Washington Post: "The popular new perk companies are using to attract millennials" (March 15, 2016)
Time Magazine: "The Money Crisis 2 Out of 3 College Students Face: A new survey sheds light on athis all-too-common problem" (March 9, 2016)
Wall Street Journal: "A Q&A on Paying for College; A Roth IRA 'counts' against financial aid" (March 6, 2016)
Forbes: "Debt-Free Colleges: Schools That Won't Saddle You With Loans" (March 4, 2016)
Fast Company: "Most Innovative Companies by Sector: Data Science: Digital Reasoning" (March 2016)
Washington Post: "How to tease the most out of this tax season" (Jan. 26, 2016)
Fox Business: "Why 2016 Will Be a Big Year For Student Loans" (Dec. 30, 2015)
Washington Post: "Grade Point: The go-to websites for the college search" (Dec. 2, 2015)
Bloomberg.com: "No degree, huge debt: Student struggles with six-figure loan" (Nov. 19, 2015)
U.S. News & World Report: "Planning for Retirement at Your First Job; Landing your first job means landing in the retirement catbird seat – if you start saving now" (Nov. 9, 2015)
Today.com: "Why student debt is putting some marriages — and other dreams — on hold" (Nov. 3, 2015)
Washington Post: "Simple rules for making the best college financial decisions" (Sept. 17, 2015)
Forbes.com: "Paying For College With Student Loans? Follow These Four Steps" (Sept. 9, 2015)
U.S. News & World Report: "6 Tips for Going Back to School in Retirement; There are many low-cost ways to take college courses as a retiree" (Sept. 8, 2015)
Fox Business News: "What Happens If You Lie on Your FAFSA?" (July 14, 2015)
Atlanta Journal Constitution.com: "What Happens If You Lie on Your FAFSA?" (July 14, 2015)
Palm Beach Post: "What Happens If You Lie on Your FAFSA?" (July 14, 2015)
St. Louis Post-Dispatch: "What Happens If You Lie on Your FAFSA?" (July 14, 2015)
Money: "What Could Happen if You’re Caught Lying on the FAFSA; A third of all FAFSA applications are selected for verification by the Department of Education" (July 14, 2015)
Forbes: "Three Things Self-Employed Parents Need To Know About Financial Aid" (June 30, 2015)
Washington Post: "The best way to choose a 529 college savings plan: From a nationally recognized financial aid expert" (May 29, 2015)
U.S. News & World Report: "How to Prioritize Retirement Versus College Savings; Try these strategies to balance college costs and retirement preparations" (May 11, 2015)
ABC News: "College Financial Aid: There's Still Time to Apply" (May 6, 2015)
CNBC.com: "College financial aid: There's still time to apply" (May 6, 2015)
Washington Post: "College financial aid: There's still time to apply" (May 6, 2015)
MoneyMagazine.com: "5 Expensive College Financial Aid Gotchas" (April 27, 2015)
U.S. News & World Report: "5 Ways to Break Your Bad Money Habits: These tips will help you break your spending patterns before they break you" (April 16, 2015)
Washington Post: "Five flaws with college financial aid letters" (April 10, 2015)
CNN: "Money Guide for Millennials" (April 6, 2015)
CNN: "Mark Kantrowitz: student debt guru about students and how they can keep debt down from the beginning" (March 11, 2015)
Washington Post: "The Answer Sheet: The most common college financial aid mistakes — and how to avoid them" (Feb. 15, 2015)
Associated Press: "Time's up: 5 tips to tackle student loan debt" (Oct. 30, 2014)
New York Times: "Tax Credits for College Can Help Ease Costs" (Oct. 17, 2014)
The New York Times: "Help Is on the Way for Repaying Student Loans" (Aug. 14, 2014)
Huffington Post: "9 Content Marketing Tips from Savvy Biz Owners and Managers" (Oct. 25, 2013)
FOX Business: Small Business Center: "What Are People Saying About You Online?" (Sept. 3, 2013)
Chicago Sun-Times: "Chicago water floats to top among big cities" (June 21, 2013)
Financial Times Deutschland: "Many startups do research for years to gasoline from algae. Corporations such as Dow Chemical are already investing, also aboard the German gases group Linde wants. Which technology will win out but do not know even the participants" (March 12, 2012)
Entrepreneur Magazine: "Is there proper etiquette for videoconferencing?" (Nov. 2011)
Wall St. Journal: "GE's Big Bet On Small Firms; Company's investments in energy ventures may benefit some of its own businesses" (Sept. 12, 2011)
New York Times: "Commercial LED Lighting Provider Lumenpulse Raises $16M" (Aug. 8, 2011)
CNN/Fortune: "Term Sheet: Venture capital deals: Lumenpulse raised $16M" (Aug. 8, 2011)
Bloomberg: "Lumenpulse Gets $16 Million to Expand LED Lighting Manufacturing" (Aug. 9, 2011)
PE Hub: "Lumenpulse Seals $16M Equity-and-Debt Round" (Aug. 8, 2011)
Boston.com: "Lumenpulse completes $16m round" (Aug. 8, 2011)
Mass High Tech: "LED lighting company Lumenpulse draws $16M Series A round" (Aug. 8, 2011)
Silicon Valley/San Jose Business Journal: "Silicon Valley Bank provides credit line to LED firm Lumenpulse" (Aug. 8, 2011)
Vator.TV: "Lumenpulse raises $16M for LED lighting solutions" (Aug. 8, 2011)
Xconomy: "Lumenpulse Shines with $16M" (Aug. 8, 2011)
Marketplace: "Social media change the way PR firms do business" (March 31, 2011)
Marketplace: "Social media change the way PR firms do business" (March 31, 2011)
Anerican Public Media: "Social media change the way PR firms do business" (March 31, 2011)
CastRoller: "Marketplace: Social media change the way PR firms do business: "March 31, 2011)
StreetIQ: "Social media change the way PR firms do business" (March 31, 2011)
AshleyMilneTyte Radio Reporter: "PR industry evolves" (March 31, 2011)
eWeek: "Avistar's Video Conferencing Means Business: Avistar provides a high-definition video conferencing solution to businesses looking to maximize their video conferencing abilities" (Nov. 22, 2010)
Bloomberg BusinessWeek: "Zebek Jumps into the Personalization Race The Lexington (Mass.) startup uses geo-location, collaborative filtering, social relevance, and sentiment analysis to help target users"
GigaOm: "Zebek Jumps Into the Personalization Race" (Nov. 18, 2010)
New York Times: "Staying Professional in Virtual Meetings" (Sept. 26, 2010)
AARP.com: "Career Couch: Staying Professional in Virtual Meetings" (Sept. 26, 2010)
TechLand on Time.com: "The Case of the Stolen Laptop: How to Encrypt, and Why" (Aug. 6, 2010)
Family Circle: "Easy Ways to Back Up Data; Digital photos, videos, music files, and financial records can disappear in a split second. Back up your files and preserve your data while you still can" (May 2010)
New York Times: "Setbacks in the Air Add to Lure of Virtual Meetings" (April 27, 2010)
Wall St. Journal: "The $100 Million Revenue Club: Acronis" (March 10, 2010)
TheStreet.com: "Avistar Takes Video Calling a Step Further" (March 1, 2010)
USAToday.com: "Avistar Takes Video Calling a Step Further" (March 1, 2010)
Fidelity.com: "Avistar Takes Video Calling a Step Further; Avistar's C3 Desktop makes video conferencing more affordable for small businesses" (March 1, 2010)
US News & World Report: "Professors' Guide: 10 Technology Must-Haves for College" (Nov. 11, 2009)
PCWorld: "Acronis True Image Home 2010: This latest version of the venerable image-backup software has a vastly improved interface and compelling new features" (Oct. 7, 2009)
Boston.com: "Chat with Laurie Bender on elderly issues" (Sept. 18, 2009)
Quincy (MA) Patriot Ledger: "It takes a village to help seniors transition to 'carless' life" (Sept. 17, 2009)
AllBusiness.com: "Driving Rights" (Sept. 17, 2009)
ZDNet: "The Windows 7 upgrade survival guide" (Sept. 14, 2009)
Fall River (MA) Herald News: "Help seniors know when to hang up the keys" (Sept. 7, 2009)
Waltham (MA) Daily News Tribune: "When to take the keys" (Sept. 6, 2009)
Milford (MA) Daily News: "When to take the keys" (Sept. 6, 2009)
MetroWest Daily News: "When to take the keys" (Sept. 6, 2009)
Boston Herald: "CORI’s been corrupted" (Aug. 22, 2009)
Bloomberg Boot Camp: "Big Time Video Conferencing at a Smaller Price" (Aug. 20, 2009)
Boston Globe Sunday Magazine: "Older & Wiser Talking Tips: The '40/70' Rule" (July 26, 2009)
ComputerAmerica: "Backup Thursday" (July 16, 2009)
eWeek: "Acronis Unveils Free Online Storage ROI Calculator" (July 15, 2009)
eWeek: "Acronis Introduces Acronis Backup & Recovery 10 Solution" (July 14, 2009)
eWeek: "eWeek Labs Tests Interoperability of Video Conferencing Systems" (July 13, 2009)
San Jose Mercury News: "How to survive a hard disk drive crash" (July 10, 2009)
eWeek: "Acronis Adds Deduplication to its Backup Software" (July 10, 2009)
eWeek: "Acronis Debuts Backup and Recovery 10 Product Line" (July 9, 2009)
SC Magazine: "Acronis introduces data deduplication in latest version of its backup and recovery platform" (July 8, 2009)
Searchstorage.com: "Logical Units - New products from Acronis and Adaptec, plus new support for SNAP products" (July 8, 2009)
PCMag@Work: "Acronis Backup & Recovery 10 Offers Deduplication Option" (July 7, 2009)
Mass High Tech: "Acronis combines storage products to target large biz" (July 7, 2009)
Internetnews.com: "Acronis Updates Backup With Dedupe Backup and recovery product supports virtualization environments and adds deduplication support for the first time" (July 7, 2009)
Investor's Business Daily: "Cisco Touts A Killer App: Online Video" (June 16, 2009)
Yahoo!: "Cisco Touts a Killer App: Online Video" (June 16, 2009)
Network World: "IP Video Conferencing: No guts, no glory" (June 5, 2009)
CNet: "3 great ways to back up your Windows hard drive" (June 3, 2009)
Computer America: "Robert Thaler & How to Protect Your Hard Drive" (June 2, 2009)
Computer America: "Show Notes" (June 2, 2009)
eWeek: "eWEEK Labs Tests Interoperability of Video Conferencing Systems" (June 2, 2009)
Small Business Computing: "How to Create an Image Backup, Part 2" (June 2, 2009)
Computer Technology Review: "Bandwidth Management: Critical Factor for Enterprise Videoconferencing" (June 1, 2009)
Baseline: "Collaboration—California Style" (May 27, 2009)
Small Business Computing: "How to Create an Image Backup, Part 1" (May 27, 2009)
Bulldog Reporter's Daily Dog: "Acronis Selects Birnbach Communications" (May 27, 2009)
Bulldog Reporter's Daily Dog: "Birnbach Communications Launches Twitter Lab Training" (May 26, 2009)
CNet: "Inside CNET Labs 44: Get yourself a boombox and pull up your pants" (May 25, 2009)
Marblehead Reporter: "Marblehead company launches ‘Twitter Lab Training’" (May 24, 2009)
ComputerAmerica: "Interview with Simon Moss, CEO, Avistar on Deskop Videoconferencing, Part II" (May 22, 2009)
ComputerAmerica: "Interview with Simon Moss, CEO, Avistar on Deskop Videoconferencing, Part I" (May 21, 2009)
ComputerAmerica: "Show Notes" (May 21, 2009)
CNet: "Acronis revises survey results about backup habits" (May 21, 2009)
Scripp News: "Compute: Always use backup devices to save sanity" (May 19, 2009)
Datamonitor: "Avistar forms partnership with ESCO Audio Visual" (May 5, 2009)
TMCnet blog Talking Video: "Can Telepresence Replace Face-to-Face Meetings?" (May 5, 2009)
Weymouth News: "Daughters’ gift to mother is help to remain safely at home" (May 4, 2009)
bMighty: "Videoconferencing Seeks Its Moment In The Sun" (May 1, 2009)
OnPhilanthropy: "Corporate Professionals Transitioning Into the Nonprofit Sector: Is the Grass Greener on the Other Side?" (May 1, 2009)
Cool Computing: "Acronis Mother's Day Promotion Offers Discounted True Image Home 2009" (April 30, 2009)
TechPulse360: "Downturn Stokes Fires For Desktop Video Conferencing But Telepresences Seems To Suffer" (April 27, 2009)
Green Social Tech: "ESCO to Distribute Avistar C3 Desktop Videoconferencing Solution in Asia" (April 25, 2009)
Philanthropy Journal: "Nonprofits work to avoid layoffs" (April 20, 2009)
Wainhouse Research Brief: "Avistar Communications announced that AVI-SPL will offer the Avistar C3 Desktop videoconferencing solution to AVI-SPL’s clients" (April 15, 2009)
BusinessWeek Exchange: "The Face Value" (April 10, 2009)
Odeo: "Norman Birnbach: Media Trends In 2009" (April 1, 2009)

Check out more of the coverage we generated for our clients here.

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