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Acronis Selects Birnbach Communications as Agency of Record
Thriving Backup and Recovery Software Vendor Leverages Firm's Social Media, Technology, and B2B/B2C Experience

Marblehead, MA, May 26, 2009 – Birnbach Communications, Inc., announced today that Acronis has selected the independent firm as agency of record (AOR) in the Americas. A global provider of affordable, scalable storage management and disaster recovery software, Acronis retained the agency to handle media relations, social media marketing, product reviews and awards, and analyst relations. Birnbach Communications also works with clients in security, unified communications, financial services and software, technology, healthcare and life sciences, consumer, nonprofit, and education.

Software from Burlington, Mass.-based Acronis ( enables home users and IT departments at small to large companies, government and nonprofit organizations to move, manage and maintain digital assets to recover from disasters, both man made and environmental, including viruses, unstable software downloads, and failed hard drives. They can restore applications, settings, favorites, files, with One-Click protection, and set-and-forget backups - unlike traditional backup solutions, which require users to specify individual files and can hours to restore because they don't back up settings, applications or operating systems.

With the award-winning Acronis® True Image Home 2009, available at national retail outlets and at, consumers can maintain their ever increasing collections of music and irreplaceable family photos and videos. The company also serves small to medium businesses (SMBs) as well as large enterprises with a robust line of scalable products that include Acronis True Image for Microsoft® Windows Small Business Server, which delivers greater flexibility and value for networked small business servers, and Acronis True Image Echo Enterprise Server, which includes the Acronis Management Console to provide large companies with a convenient way to manage backup jobs on multiple remote servers.

"We've been working with Birnbach Communications as an extension of our Americas marketing team. I've been impressed by their level of experience, quick integration into our team, the quality of their counsel and their ability react quickly to emerging events," said Robert Thaler, Senior Director, Marketing, Acronis.

In addition to analyst relations and traditional media relations activities that include handling product reviews, press outreach, and product awards, Birnbach Communications is supporting social media initiatives including Twitter, and is targeting both the B2B and B2C space.

"There is a critical need for Acronis' solutions across the board; from home users to SMB to the largest corporations and public sector such as the Federal Government. These days, every personal PChas electronic versions of photos and videos of childhood birthdays and family events, their favorite music - but people don't realize how vulnerable these can be to just one system crash, hard drive failure, or malware infection. Digital assets are just as critical for SMBs and large enterprises; what's startling is the fact that an estimated 25 percent of businesses do not reopen following a major disaster, including the loss of valuable data. File backups are helpful, but can be slow and incomplete," said Norman Birnbach, President, Birnbach Communications. "Acronis fits nicely among our security and network practice for us."

During the past decade, the agency has developed a specialty in security and allied industries, covering a broad range of technologies and issues such as network access control, network security, network forensics, intrusion detection software (IDS), distributed denials of service (DDoS), worms and firewalls, storage, biometrics, homeland security, anti-money laundering, Basel II and other regulatory compliance issues.

About Acronis
Acronis is a global provider of storage management software that enables corporations and individuals to move, manage and maintain digital assets. Acronis sells innovative solutions for disaster recovery, server consolidation and virtualization migration, which allow users to maintain business continuity and reduce downtime in computing environments. Acronis' award-winning software products are sold in more than 180 countries and are available in 13 languages. For additional information, please visit or contact

About Birnbach Communications, Inc.
Boston-based Birnbach Communications, Inc., an independent communications agency, provides its clients with a portfolio of strategic business communication services, specializing in traditional and online media relations reaching national and trade outlets, social networking, executive visibility, corporate communications, and analyst relations. The agency enables its client base of emerging and mid-sized companies to reach customers, investors, venture capital firms and business partners; launch new products and services; establish new product categories; and drive market demand. Founded in 2001 with the commitment to combine the best aspects of large-agency experience with small-agency culture and dedication, Birnbach Communications brings senior-level intelligence and attention based on an understanding of business issues – not just PR issues. Birnbach's team represents more than 140 years of PR, marketing and communications experience across a range of industries, including the financial software and services, security, technology, healthcare and life sciences, consumer, social networking, nonprofit and education sectors. For more information, visit

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