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UNIT4 CODA Selects Birnbach Communications as U.S. Agency of Record (AOR)

Best-of-class financial management and accounting software developer taps Birnbach's Social Media, Tech and B2B Experience

Marblehead, MA, Feb. 14, 2011 – Birnbach Communications, Inc., a boutique public relations and social media agency, has been named U.S. agency of record (AOR) for UNIT4 CODA, Inc., which develops CODA Financials, an award-winning suite of best-of-class financial management and accounting software. UNIT4 CODA is a business unit of UNIT4, the world's leading provider of enterprise resource planning (ERP) and financial management software for fast changing organizations. Birnbach Communications will handle media relations, social media marketing and executive visibility programs across the U.S. and coordinate with UNIT4 CODA's global marketing initiatives.

"Today more companies shy away from big enterprise resource planning (ERP) because of its hidden costs. They find our best-of-class financials easier to implement, fast in adapting to change, and very cost-effective," said Steve Pugh, CEO, UNIT4 CODA. "We selected Birnbach Communications to help us get the word out because of its strong background in financial services and its creative, agile approach to building the brand in the trade and business media, as well as through social media. Its senior team is here for us not only in strategy development and brainstorming, but also in execution and follow-through. We are already seeing the impact."

UNIT4 CODA selected Birnbach for the agency's deep expertise in complex financial software and services.

"UNIT4 CODA has a rich 30-year history with financial solutions that address complex financial reporting, accounting and tracking needs," said Norman Birnbach, President, Birnbach Communications, Inc. "It has a very powerful story to tell America's businesses, especially in financial services and insurance, transportation and logistics and retail."

This is the agency's second assignment as AOR in 2011. In January, Zebek LLC, a developer of a mobile targeting platform that is transforming the way businesses personalize content delivery, search results and recommendations, announced that the startup had selected Birnbach.

UNIT4 CODA, Inc. is part of UNIT4, a $517 million global business software company that creates, delivers and supports adaptable business software and services to help dynamic organizations manage their business needs effectively. We strive to set the global standard for business solutions that enable companies to embrace change – simply, quickly and cost effectively. CODA Financials is an award-winning suite of best-of-class management software designed to integrate with industry- and company-specific applications. CODA provides real-time financial visibility and control across people, processes and systems. By acting as the financial information backbone for companies with fast-changing and mixed application environments, it offers a "no compromise" approach to financial modeling, process controls and application choice. For more information on UNIT4 CODA, visit

About Birnbach Communications, Inc.
Boston-based Birnbach Communications, an independent PR agency, provides its clients with a portfolio of strategic business communication services, specializing in national media relations, executive visibility, and social media marketing. The agency enables its client base of emerging and mid-size companies to reach customers, investors, venture capital firms and business partners; launch new products and services; establish new product categories and drive market demand. Founded in 2001 with the commitment to combine the best aspects of large-agency experience with small-agency culture and dedication, Birnbach Communications brings senior-level intelligence and attention based on an understanding of business issues - not just PR issues. Birnbach Communications' team provides senior-level PR, social media, marketing and communications experience across a range of industries, including storage, security, unified communications, financial software and services and other technology sectors, healthcare, senior services, consumer, social networking, and nonprofit and education. For more information, visit

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