Birnbach Communications Predicts 2015 Trends
Internet of Things, wearable tech, e-wallets and unplugging will be big; No backlash yet for clickbait
Marblehead, Mass., Dec. 17, 2014 –Birnbach Communications, Inc. (www.birnbachcom.com), an independent PR and social media agency, today issued its top media and marketing trends for 2015. Taking an analyst’s approach to monitoring the media and social media, the agency based its list of trends on conversations with reporters and bloggers, Twitter and other social media influencers.
As it partners with its clients to strategically navigate the complex and ever-changing communications landscape, Birnbach Communications identified the following among its predictions:
- Wearable tech will be big in 2015. The availability of the Apple Watch, sometime early in 2015, will, of course, be heralded as creating/validating the market for wearable tech. With the exception of fitness devices, however, wearable technology is still at the oxymoron stage: either it works as fashion or technology or neither but not both. Due to a lack of apps that let you do something meaningful, most wearable tech – including jewelry and clothing that incorporate flash drives and chargers – will be limited to early adopters much like 3D printers and 4K TVs.
- Expect sensory overload. The real story will be the Internet of Things (IoT). With built-in sensors, Wi-Fi- and Bluetooth-enabled smart devices can communicate easily with each other. Within two years, interconnected devices (like those from Nest) will help you be more productive around the house – once you’ve learned how to get them to connect to each other via an app on your phone.
- Content management remains king. Companies need to continue to promote themselves as thought leaders through blogs, videos, bylined articles, social media, traditional media, infographics and more. This will fuel continued growth of native advertising. We would like to predict a backlash against native ads and clickbait but we think that won’t happen for another few years.
- Watch for the monetization and maturation of social media. Snapchat has quickly found a way to monetize its platform, and will continue to grow among teens. Social media channels will continue to evolve and find reasons to entice users to come back to the site or app again and again. Pinterest is becoming more of a sales lead generator for B2C businesses.
- More will unplug in 2015. The media will continue to cover cord cutting of cable services. The irony is that to be able to stream video from the Internet, you still need Internet access, which is still provided by cable providers. The other story will be about people unplugging from the Internet because more are realizing that being constantly connected only makes them more stressed and less happy.
- The importance of a college education will continue to generate media interest. The media will continue to look at whether a college education is worth the student debt loads as well as what kind of education we should provide our students. In an age of instant access to facts, memorizing certain facts may not be as helpful as actually understanding the underlying issues around history, science, literature, etc. and may not be indicators of future career success.
Birnbach Communications’ annual predictions helps the agency's clients work more effectively with reporters, analysts, bloggers, prospects and customers on social networking sites. The complete list is being rolled out on the agency’s blog, PRBackTalk: blog.birnbachcom.com.
“We think that the Internet of Things and wearable tech opens, yet again, a discussion about privacy since new vendors will have access to private information via built-in sensors. Marketers are going to continue to push thought leadership and many will consider native advertising,” said Norman Birnbach, president, Birnbach Communications, Inc.
About Birnbach Communications
Boston-based Birnbach Communications, an independent PR and social media agency, partners with its clients to strategically navigate the complex and ever-changing communications landscape. The agency enables its client base of growing technology-driven companies to achieve leadership in a crowded business communications market by helping them launch products and services; establish new product categories and drive market demand through media and influencer relations, social media, and thought leadership campaigns. Founded in 2001, Birnbach Communications brings flexible senior-level intelligence and a proven, pragmatic approach to solving clients’ business challenges. Connect with Birnbach: Web | Twitter | Blog | Facebook | Linkedin.