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Birnbach Communications
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Birnbach Communications "Launches Twitter Lab Training" for Clients
Serves as Introduction and Keystone for Social Marketing Offering

Marblehead, MA, May 20, 2009 – Birnbach Communications, Inc., an independent communications agency with special expertise in traditional, online and social media, today announced the launch of "Twitter Lab Training," a detailed training session designed to introduce clients to Twitter and other social networks, as well as establish goals, strategy and tactics to conduct a social marketing program. The agency has already trained the communications departments at a large telecommunications company, a nationally recognized health care organization, and several software companies.

Birnbach Communications, which works with clients across a range of industries - including software and services, security, technology, healthcare and life sciences, consumer, social networking, nonprofit and education sectors - has been helping clients navigate the changes impacting the traditional and new media, providing advice and counsel regarding corporate blogs, Twitter and podcasts.

"While social media started off as a consumer play, even B2B companies must find ways they can be part of the conversation - because their customers are online and discussing topics that interest them through forums, blogs and microblogs, wikis, podcasts and video podcasts, picture- and video-sharing. These discussions certainly include B2B topics," said Norman Birnbach, President, Birnbach Communications. "Our experience in social media marketing helps clients reach their stakeholders via blogs - establishing their own or posting onto others' blogs - as well as using podcasts and microblogs like Twitter."

Birnbach Communications uses blogs, Twitter and podcasts to enhance thought leadership and build or enhance relationships with the media. Birnbach's blog, PR Back Talk, provides insights and attitude about PR, journalism and the media.

"We're a new company, but our executive team has decades of management experience in information security, fraud examination, business intelligence and financial systems integration," said Patrick Taylor, Chief Executive Officer, Oversight. "Birnbach is helping us to increase executive visibility, showcase our expertise, and reach potential customers."

While social media can be a powerful way to reach stakeholders, it may not be right for every client.

"Twitter Lab Training" is designed to help clients understand how Twitter and other social networks can be an appropriate communications channel," Birnbach added. "If they're interested, we establish a pilot program to set goals and strategy, and establish a social media presence. "

For an overview of Twitter Lab Training, please click

About Birnbach Communications, Inc.
Boston-based Birnbach Communications, Inc., an independent communications agency, provides its clients with a portfolio of strategic business communication services, specializing in traditional and online media relations reaching national and trade outlets, social networking, executive visibility, corporate communications, and analyst relations. The agency enables its client base of emerging and mid-sized companies to reach customers, investors, venture capital firms and business partners; launch new products and services; establish new product categories; and drive market demand. Founded in 2001 with the commitment to combine the best aspects of large-agency experience with small-agency culture and dedication, Birnbach Communications brings senior-level intelligence and attention based on an understanding of business issues - not just PR issues. Birnbach's team represents more than 140 years of PR, marketing and communications experience across a range of industries, including the financial software and services, security, technology, healthcare and life sciences, consumer, social networking, nonprofit and education sectors. For more information, visit

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