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Media Contact:
Steven Webster
Birnbach Communications
cell: 617.512.8635
swebster@birnbachcom.com

Birnbach Communications Helps Bring Zebek from Stealth Mode

Mobile Search Innovator Makes Splash with Company Launch Executed by Birnbach

Names firm Agency of Record

Marblehead, MA, Jan. 18, 2011 – Birnbach Communications, Inc., a boutique public relations and social media agency, is now the agency of record (AOR) for Zebek, LLC, kicking off with a highly successful company launch. Zebek has retained Birnbach Communications to handle media relations, social media marketing and analyst relations. Birnbach also works with clients in financial services, software, technology, telecommunications, security, storage, healthcare, life sciences, consumer and nonprofit sectors.

Lexington, Mass.-based Zebek (www.zebek.com) is a developer of a mobile targeting platform that is transforming the way businesses personalize content delivery, search results and recommendations . Zebek already helps more than 25 businesses in media, retail, wireless services and mobile advertising deliver highly targeted mobile content. Its technology allows businesses to create direct, personal relationships with their customers, generating improved engagement, brand affinity and increased sales at a rapid return on investment.

“The Birnbach team has worked in lock step with us for some time and has helped us develop and execute on a tremendously effective strategic company launch,” said David Joseph, President, Zebek. “Our launch has attracted attention across target audiences. It’s been a huge success.”

This is not the first time the agency has worked with Zebek's management. "I got to know Birnbach Communications as a board member for another company. I was so impressed by the quality of their work, which enabled the startup to gain leadership position in an overcrowded market dominated by Microsoft and Cisco. So I knew I wanted Birnbach to work with Zebek," said Art Garofalo, CEO, Zebek.

“The intersection of mobile technology, personalization and content delivery represents a key opportunity for businesses as they seek to engage with customers and potential customers, and Zebek, and its experienced management team, has positioned itself well to be an industry leader,” said Norman Birnbach, President, Birnbach Communications, Inc. “We've been working with an increasing number of early stage companies, and feel that the strength in the early-stage market is a positive and powerful indication for our economy.”

About Zebek
Founded in 2008, Zebek provides advanced mobile targeting solutions to businesses looking to personalize the mobile content they deliver to their customers. Zebek’s vision is to help businesses create direct relationships with their customers by making the mobile experiences they provide more content-rich, relevant and immediately useful. More than 25 customers, ranging from Fortune 500 corporations to local content publishers and wireless service providers, are using Zebek’s solutions today. They use its patent-pending technology to power targeted mobile marketing campaigns, recommend the most relevant products or locations to their consumers, and support personalized mobile applications that drive high-quality leads, affinity, engagement, conversion, and superior ROI. For more information, visit www.zebek.com.

About Birnbach Communications, Inc.
Boston-based Birnbach Communications, an independent PR agency, provides its clients with a portfolio of strategic business communication services, specializing in national media relations, executive visibility, and social media marketing. The agency enables its client base of emerging and mid-size companies to reach customers, investors, venture capital firms and business partners; launch new products and services; establish new product categories and drive market demand. Founded in 2001 with the commitment to combine the best aspects of large-agency experience with small-agency culture and dedication, Birnbach Communications brings senior-level intelligence and attention based on an understanding of business issues – not just PR issues. Birnbach Communications' team provides senior-level PR, social media, marketing and communications experience across a range of industries, including storage, security, unified communications, financial software and services and other technology sectors, healthcare, senior services, consumer, social networking, and nonprofit and education. For more information, please visit www.birnbachcom.com.

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