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UNIT4 Business Software Names Birnbach Communications
as Agency of Record for North America

Global enterprise software provider taps Birnbach’s deep industry experience

Marblehead, MA, Feb. 28, 2013 – Birnbach Communications, Inc., an independent public relations and social media agency, has been named agency of record (AOR) for UNIT4 Business Software in North America, a subsidiary of the global cloud-focused business software and services company, UNIT4.

In January 2013, UNIT4 completed the merger of its North American operations, UNIT4 CODA and UNIT4 Business Software. The combined business, which offers both the fully integrated ERP solution UNIT4 Agresso  and the best-of-class financial accounting solution UNIT4 Coda Financials, now operates under the UNIT4 Business Software name.

Birnbach Communications has been AOR for UNIT4 CODA since 2010, handling media relations, social media, and analyst relations across North America, and will now support an expanded solutions portfolio and target market for the newly combined organization.

 “Birnbach Communications understands our company culture, our products and our customers.  Based on the agency’s track record of raising visibility for UNIT4 CODA across traditional media and the success  of newly implemented social media initiatives, it makes sense to name Birnbach the communications agency for our newly combined North American operation,” said Shelley Zapp, CEO of UNIT4 Business Software.

“We have a long, successful history with business software companies, especially those that have mission critical, complex stories to tell. UNIT4 Business Software offers strategic business software and solutions that organizations across North America, such as Conservation International, Royal Roads University, GSO (the credit division of Blackstone), and hundreds more rely on to remain agile and innovative. We’re looking forward to helping UNIT4 Business Software achieve its business goals through PR, social media, thought leadership, influencer relations, and more,” said Norman Birnbach, President, Birnbach Communications, Inc.

About UNIT4 Business Software
UNIT4 Business Software is the North American subsidiary of UNIT4, a $624 million global business software and services company that creates, provides and supports software for Businesses Living IN Change – delivered via the cloud or on-premise. It offers solutions that help these fast-changing public, private, non-profit and higher education ‘BLINC’ organizations embrace business change - simply, quickly and cost-effectively. UNIT4 Agresso, the company’s flagship Enterprise Resource Planning (ERP) suite and UNIT4 Coda Financials, its best-of-class financial management software, are used by 6000+ organizations in more than 100 countries. For more information visit our website or follow the company on Twitter, LinkedIn and Innovating4Change, the company blog.

About Birnbach Communications
Boston-based Birnbach Communications, an independent PR and social media agency, partners with its clients to strategically navigate the complex and ever-changing communications landscape. The agency enables its client base of growing technology-driven companies to achieve  leadership in a crowded business communications market by helping them launch products and services; establish new product categories and drive market demand through media and influencer relations, social media, and thought leadership campaigns. Founded in 2001 with the commitment to combine the best aspects of large-agency experience with small-agency culture and dedication, Birnbach Communications brings flexible senior-level intelligence and a proven, pragmatic approach to solving clients’ business challenges. Birnbach Communications' team provides senior-level PR, social media, marketing and communications counsel and implementation across a range of industries, including financial software and services, unified communications, healthcare and biotechnology, and nonprofit and education. Connect with Birnbach: Web | Twitter | Blog | Facebook | Linkedin.

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