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Global enterprise software provider taps Birnbach’s deep industry experience Marblehead, MA, Feb. 28, 2013 Birnbach Communications, Inc., an independent public relations and social media agency, has been named agency of record (AOR) for UNIT4 Business Software in North America, a subsidiary of the global cloud-focused business software and services company, UNIT4. In January 2013, UNIT4 completed the merger of its North American operations, UNIT4 CODA and UNIT4 Business Software. The combined business, which offers both the fully integrated ERP solution UNIT4 Agresso and the best-of-class financial accounting solution UNIT4 Coda Financials, now operates under the UNIT4 Business Software name. Birnbach Communications has been AOR for UNIT4 CODA since 2010, handling media relations, social media, and analyst relations across North America, and will now support an expanded solutions portfolio and target market for the newly combined organization. “Birnbach Communications understands our company culture, our products and our customers. Based on the agency’s track record of raising visibility for UNIT4 CODA across traditional media and the success of newly implemented social media initiatives, it makes sense to name Birnbach the communications agency for our newly combined North American operation,” said Shelley Zapp, CEO of UNIT4 Business Software. “We have a long, successful history with business software companies, especially those that have mission critical, complex stories to tell. UNIT4 Business Software offers strategic business software and solutions that organizations across North America, such as Conservation International, Royal Roads University, GSO (the credit division of Blackstone), and hundreds more rely on to remain agile and innovative. We’re looking forward to helping UNIT4 Business Software achieve its business goals through PR, social media, thought leadership, influencer relations, and more,” said Norman Birnbach, President, Birnbach Communications, Inc. About UNIT4 Business Software About Birnbach Communications # # #
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