
Social Media Workshops
Birnbach Communications offers Twitter
Lab Training I, a 90-minute training session designed to introduce
clients to Twitter and help them establish goals and strategies and to
identify appropriate tactics to conduct an effective social marketing
program using Twitter.
We also offer Twitter
Lab Training II, a 90-minute workshop designed to help take an organization's
Twitter initiative to the next step, identifying strategies for raising
awareness, establishing metrics, leveraging Twitter and going beyond Twitter.
Our Don’t
Rely on “Them” to Talk About You:Nine Tips to Think Like an Editor
is a two-hour workshop that serves as an introduction to social media
and includes simple strategies to incorporate and inculcate social media
into an organiztion's DNA.
We have trained clients including a regional telecommunications company,
a 100-year-old Boston nonprofit, UNIT4 Coda, Home Instead Senior Care
of Massachusetts and others.
Twitter Lab Training I covers
- What exactly is Twitter and how did it come about?
- Who uses Twitter?
- Why should you Twitter?
- What does Twitter give you that other vehicles don't?
- What is its ROI?
- What are the key terms?
- How do you get started?
- How to monitor Twitter
- Who to follow on Twitter
- How to grow your following
- Best practices for Twitter
- How to manage your time on Twitter
- Key tools to enhance Twitter
- Building thought leadership
- And more
Step One Learning Twitter Basics
- What is Twitter, and why does it matter? How does it fit in with
other social media?
- Key terms
- Twitter Applications: browser & desktop tools, mobile Twitter, Twitter
measurement tools, and more
- Finding and Following interesting Twitter members, groups.
- Measurement and Monitoring.
Step Two Reviewing Twitter Case Studies
- Review of Business Twitter Feeds See excerpts from leading
business feeds on Twitter.
Step Three Launching a Twitter feed
- Selecting an avatar/graphic
- Defining your bio
- Designing your feed
- Developing strategy and goals
- Writing in 140 character chunks
- Selecting the Subject Matter How to define your Twitter personality
that appeals to your key audiences
- Finding Your Voice Tweets as the informal voice of the organization
Step Four Generating Results via Twitter
- Best Practices
- How to build thought leadership
- How to grow your following
- How to raise awareness
- How to respond
- Metrics
- Leveraging Twitter
- Beyond Twitter
Twitter Lab Training II covers
- Taking your strategy to the next level
- How to raise awareness
- How to manage your time on Twitter
- Establishing metrics
- Leveraging Twitter
- Beyond Twitter
- Key tools
Step One Refining Your Twitter Strategy
- Find where your customers are: blogs, forums, podcasts and/or Twitter
- Key questions to consider
Step Two How to Grow Your Following
- Tactics to consider
- How to use Hashtags
- How to respond
- How to follow and engage a reporter
Step Three How to Manage Your Time on Tiwtter
- Tactics to consider
Step Four Measure Your Effectiveness
- Metrics to consider from number of followers, retweets, mentions
- Tools like TwitterGrader and Klout and what they actually
tell you
Step Five Beyond Twitter
- How to leverage Twitter
- How to integrate Twitter with LinkedIn, Facebook and other social
media initiatives
- Key tools
- What's next
9 Tips to Think Like an
Editor covers
Step One Why Consider Social Media
- How people spend time on social media
- What people are saying about your brand
- Why to engage via social media
- Traditional PR vs. PR 2.0
Step Two Getting Started
- Identify who and where your readers are
- Think about the content that will interest your readers and provide
value
- Make sure your content is not an advertorial
- Establish an editorial board
Step Three Getting Started
- Think beyond text, beyond white papers. Think cross-platform
- Look at everything your organization does and think about how that
can be used to tell a story
- Regularly publish new content
- Repeat and repost content
- Establish metrics
Step Four Next Steps
- Twitter
- LinkedIn
- Facebook
- YouTube
- Blogs
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