Twitter Lab Training

Birnbach Communications offers Twitter Lab Training, a detailed half-day training session designed to introduce clients to Twitter and other social networks, as well as establish goals, strategy and tactics to conduct a social marketing program. We have trained clients including a 100-year-old Boston nonprofit and a regional telecommunications company.

Twitter Lab Training covers:

• What exactly is Twitter and how did it come about?
• Who uses Twitter?
• Why should you Twitter?
• What does Twitter give you that other vehicles don't?
• What is its ROI?
• What are the key terms?
• How do you get started?
• How to monitor Twitter
• Who to follow on Twitter
• How to grow your following
• Best practices for Twitter
• How to manage your time on Twitter
• Key tools to enhance Twitter
• Building thought leadership
• And more

Step One - Learning Twitter Basics

1. What is Twitter, and why does it matter? How does it fit in with other social media?
2. Key terms
3. Twitter Applications: browser & desktop tools, mobile Twitter, Twitter measurement tools, and more
4. Finding and Following interesting Twitter members, groups.
5. Measurement and Monitoring.

Step Two - Reviewing Twitter Case Studies

1. Review of Business Twitter Feeds – See excerpts from leading business feeds on Twitter.

Step Three - Launching a Twitter feed

1. Developing strategy and goals
2. Selecting an avatar/graphic
3. Defining your bio
4. Designing your feed
5. Writing in 140 character chunks
6. Selecting the Subject Matter – How to define your Twitter personality that appeals to your key audiences
7. Finding Your Voice – Tweets as the informal voice of the organization

Step Four - Generating Results via Twitter

1. Best Practices
2. How to build thought leadership
3. How to grow your following
4. How to raise awareness
5. How to respond
6. Metrics
7. Leveraging Twitter
8. Beyond Twitter

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